The competitive landscape for aircraft operators, particularly helicopter operators, has become increasingly challenging due to the pressure to offer the lowest prices to secure survey work. This cost-driven dynamic has commoditized helicopter services, often putting skilled pilots at a disadvantage, as many purchasing decisions are based solely on price rather than expertise or quality. However, by cutting out third-party survey service providers and directly acquiring their own data collection equipment, helicopter companies can enter the survey market themselves. This approach allows operators to leverage both engineering and piloting skills to achieve faster data collection rates, increase profitability, and maintain better control over the risk profile of their projects. By doing so, aircraft operators can differentiate themselves and remain competitive in a price-sensitive industry.